Comments on: Ask Not For Whom The Blog Is Updated… http://www.allthingscahill.com/2007/07/ask-not-for-whom-the-blog-is-updated/ The online home for Mark Cahill, and indeed, all things Cahill! Wed, 08 Feb 2012 18:48:04 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: A Great Big Social Media Bubble | All Things Cahill http://www.allthingscahill.com/2007/07/ask-not-for-whom-the-blog-is-updated/comment-page-1/#comment-965 A Great Big Social Media Bubble | All Things Cahill Tue, 30 Dec 2008 15:21:15 +0000 http://variocreative.com/blog/?p=283#comment-965 [...] a post on July 19, 2007 (Ask Not For Whom The Blog Is Updated…), I questioned the real audience of the blog (then I was writing at Vario Creative) and I honestly [...] [...] a post on July 19, 2007 (Ask Not For Whom The Blog Is Updated…), I questioned the real audience of the blog (then I was writing at Vario Creative) and I honestly [...]

]]> By: John Whiteside http://www.allthingscahill.com/2007/07/ask-not-for-whom-the-blog-is-updated/comment-page-1/#comment-270 John Whiteside Thu, 19 Jul 2007 14:33:00 +0000 http://variocreative.com/blog/?p=283#comment-270 All of the above. I started out writing about marketing issues trying to set a tone that would be interesting to marketers as well as non-marketers, viewing the blog as a thought leadership project. I still think that's the main point - "hey, these folks are smart, let's work with them," to put it crudely - but I think it makes sense to humanize things as you are talking about. People don't just like to work with smart folks; they like to work with people they feel some connection to. I think both Maureen and I have dropped all kinds of tidbits about ourselves into Opinionated Marketers, not really as any grand plan, but because it felt right. Ulimately, "interesting" trumps all. If it's chock full of info but dull, nobody wants to read it. All of the above. I started out writing about marketing issues trying to set a tone that would be interesting to marketers as well as non-marketers, viewing the blog as a thought leadership project. I still think that’s the main point – “hey, these folks are smart, let’s work with them,” to put it crudely – but I think it makes sense to humanize things as you are talking about. People don’t just like to work with smart folks; they like to work with people they feel some connection to. I think both Maureen and I have dropped all kinds of tidbits about ourselves into Opinionated Marketers, not really as any grand plan, but because it felt right.

Ulimately, “interesting” trumps all. If it’s chock full of info but dull, nobody wants to read it.

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