How Does The Web Define Authority | chrisbrogan.com.

A great post that really brings to light a lot of questions about how authority on the web is defined.

Personally, when I think of Alexa, I think of the time when I had  Reel-time.com readers install the Alexa Toolbar.  Even though we were a niche site, we were able to get it into the sub-10,000 list which is a place that no niche site should turn up. So, for the record, I never use Alexa as a statistic and frown upon reports which mention them as a credible source.