Comments on: Manifesto for Social Media: Stop Talking and Start Doing http://www.allthingscahill.com/2009/02/manifesto-for-social-media-stop-talking-start-doing/ The online home for Mark Cahill, and indeed, all things Cahill! Thu, 29 Jul 2010 18:26:39 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Mark Cahill http://www.allthingscahill.com/2009/02/manifesto-for-social-media-stop-talking-start-doing/comment-page-1/#comment-1073 Mark Cahill Sat, 21 Feb 2009 18:08:48 +0000 http://www.allthingscahill.com/?p=1636#comment-1073 Funny you should mention this. This morning I saw a tweet in which someone was offering "Certication in Social Media" so I had a look. 13 weeks of online classes, with whole weeks devoted to "LinkedIn" or "Facebook" and a full week on "Blogging" and you, too, can be a certified social media professional. All for the low low price of $1495.00. I kid you not, and no, I won't link to that site from here. OF course, not a word on the site mentioning the NMDB's experience or bonafides. Most likely because there aren't any... You're right. This is an insult to all of us who've labored long and hard to build social meda. Hell, they even have the term wrong. They aren't interested in Social Media, they are interested in Social Marketing. Or Social Multi-Level Marketing. Or something that certainly is not social media. Funny you should mention this. This morning I saw a tweet in which someone was offering “Certication in Social Media” so I had a look. 13 weeks of online classes, with whole weeks devoted to “LinkedIn” or “Facebook” and a full week on “Blogging” and you, too, can be a certified social media professional. All for the low low price of $1495.00.

I kid you not, and no, I won’t link to that site from here. OF course, not a word on the site mentioning the NMDB’s experience or bonafides. Most likely because there aren’t any…

You’re right. This is an insult to all of us who’ve labored long and hard to build social meda. Hell, they even have the term wrong. They aren’t interested in Social Media, they are interested in Social Marketing. Or Social Multi-Level Marketing. Or something that certainly is not social media.

]]> By: David Churbuck http://www.allthingscahill.com/2009/02/manifesto-for-social-media-stop-talking-start-doing/comment-page-1/#comment-1072 David Churbuck Sat, 21 Feb 2009 14:39:03 +0000 http://www.allthingscahill.com/?p=1636#comment-1072 Mark, We're in agreement on this point, but I think the resolution is to turn up the squelch knob very high and step away from the chatter. There are a lot of people desperate to create consultancies in a precarious job market, and a lot of people seeking at-home income who are being gulled into believing that some magic combination of SEO, PPC, affiliate marketing and social media is going to give them a viable revenue stream. None of these people are comfortable with content creation (you are a former journalist, you've written and produced and copyedited and proofread and designed for years) and hence are very susceptible to the current line of snake oil being sold by the NMDBs. Social is verging into spam and has been overcome with a torrent of "a-level" attention magnets who are pounding away on every channel and measuring their worth in follower counts, etc. the way they obsessed with technorati rank three years ago. Turn em off. That's my current motto. I don't even rise to the bait any more. Mark,
We’re in agreement on this point, but I think the resolution is to turn up the squelch knob very high and step away from the chatter. There are a lot of people desperate to create consultancies in a precarious job market, and a lot of people seeking at-home income who are being gulled into believing that some magic combination of SEO, PPC, affiliate marketing and social media is going to give them a viable revenue stream. None of these people are comfortable with content creation (you are a former journalist, you’ve written and produced and copyedited and proofread and designed for years) and hence are very susceptible to the current line of snake oil being sold by the NMDBs.

Social is verging into spam and has been overcome with a torrent of “a-level” attention magnets who are pounding away on every channel and measuring their worth in follower counts, etc. the way they obsessed with technorati rank three years ago.

Turn em off. That’s my current motto. I don’t even rise to the bait any more.

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