Comments on: Monetize This… http://www.allthingscahill.com/2009/02/monetize-this/ The online home for Mark Cahill, and indeed, all things Cahill! Wed, 08 Feb 2012 18:18:51 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Mark Cahill http://www.allthingscahill.com/2009/02/monetize-this/comment-page-1/#comment-1040 Mark Cahill Thu, 05 Feb 2009 18:56:31 +0000 http://www.allthingscahill.com/?p=1593#comment-1040 Great point...the only caveat being that if you make the site look like a Nascar stock car with a bazillion ads, the community members will start to move on. The right mix is utterly important. And many community site owners have conditioned users to expect few ads, simply because they had no one to sell ads, hence were limited to Adsense or the like. You want a community that isn't on life support. I've done my years of nights and weekends managing communities while my doing the bill paying day job at night. There is value and we deserve to be paid for that value. Great point…the only caveat being that if you make the site look like a Nascar stock car with a bazillion ads, the community members will start to move on.

The right mix is utterly important. And many community site owners have conditioned users to expect few ads, simply because they had no one to sell ads, hence were limited to Adsense or the like.

You want a community that isn’t on life support. I’ve done my years of nights and weekends managing communities while my doing the bill paying day job at night. There is value and we deserve to be paid for that value.

]]> By: Brian Carr http://www.allthingscahill.com/2009/02/monetize-this/comment-page-1/#comment-1039 Brian Carr Thu, 05 Feb 2009 18:01:32 +0000 http://www.allthingscahill.com/?p=1593#comment-1039 Mark -- Absolutely dead on. I bristle when I hear reporters and friends refer to the internet as "free". If it's free, why do I pay a $50 broadband bill every month? The real issue is that publishers get paid for their content on cable TV, but not the internet. ESPN, for example, gets a portion of my cable tv payment. Why shouldn't Espn.com get a portion of my broadband payment? Mark — Absolutely dead on. I bristle when I hear reporters and friends refer to the internet as “free”. If it’s free, why do I pay a $50 broadband bill every month?

The real issue is that publishers get paid for their content on cable TV, but not the internet.

ESPN, for example, gets a portion of my cable tv payment. Why shouldn’t Espn.com get a portion of my broadband payment?

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