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Category: Social Media

Communications Nightmare

Communications Nightmare

I noticed the other day that rather than becoming easier, corporate communications have become significantly harder. The dream has always been one universal way to contact people and share information that allows everyone who needs it to get it, while maintaining corporate security.  Instead of creating this, we’ve ended up with a Tower of Babel in which we are forced to seek out and actively watch numerous applications. For example, on any given day these sites/apps/programs for Corporate Communications The…

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Welcome to the “Leper Colony”

Welcome to the “Leper Colony”

Google + and Facebook both present an interesting question to us eventually; what do we do when we are asked to (or already have) friend someone we’d really rather not have amongst our friends. Blocking a user is rather extreme, and often, I don’t want to take the chance that someone might find out I blocked them. Often I have trouble with people who are too verbose, posting 30 tech articles a day that I have no interest in reading. …

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Thoughts on Google + After Limited Use

Thoughts on Google + After Limited Use

Okay, I’ve used Google + for a couple days now which makes me utterly qualified to render summary judgement on it. I like it.  At least enough that I’ll keep using it for the short term.  I think it quite possibly will bridge the gaps between the public stream which I use Twitter for, meatspace friends who I keep on Facebook and the working world which I avoid on LinkedIn.  Here I can have them all and keep them segregated…

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Adventures in Comment Moderation – How to be “That Guy” on Facebook

Adventures in Comment Moderation – How to be “That Guy” on Facebook

Most of us never even realize it, but Facebook allows us to moderate the comments that show up against our posts.  In the base usage, it is very important as it allows you to remove the comments your college roommate posted containing links to the pics of you doing belly shots off an Asian hooker in Vegas last week when your boss thought you were home sick. The problem is that it makes us all Online Community Moderators, and even…

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Twitter Just Became Relevant

Twitter Just Became Relevant

I’ve got a long and storied history with Twitter.  At first, hated it.  Then loved it…and recently have been somewhat ambivalent. Personally I think the short form blog, which is what Twitter is, appeals to some of the very things that are wrong with modern society.  It’s designed for the ADHD generation, feeds the growing cults of personality, and in general, is a prime expediter of the dumbing down process.  The whole thing was designed to be scanned, not read,…

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Boston Biz Journal: Companies Vulnerable to Social Media Threats

Boston Biz Journal: Companies Vulnerable to Social Media Threats

It’s may be well trod ground, but it’s still a topic that needs to be considered:  What to do about reputation-damaging tweets or critics mobilizing on social media websites like Facebook. This week we get a brief glimpse into the world via the Boston Business Journal. In their survey, they found that 33% of PR professionals said their companies were not prepared to deal with social media attacks. “Online threats to corporate reputation are escalating the social media imperative when…

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Repeat After Me…

Repeat After Me…

Okay, all you wanna be corporate social media flacks, repeat after me: Brands don’t blog…people do. A new theme doesn’t make up for lack of compelling content. Do not expect your developer/designer to make up for your lack of a content strategy. If you can’t find one person in the corporation worthy of blogging in the first person, you shouldn’t have a blog. If you  fancy yourself the market leader, then blog like it, damn it! We do not do…

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So What the Heck is Twitter?

So What the Heck is Twitter?

I’ve been using Twitter now for 2.5 years.  Honestly, I’m still grappling with the question: what the heck is Twitter? Wikipedia, never short for answers has this: Twitter is a social networking and microblogging service, owned and operated by Twitter Inc., that enables its users to send and read other user messages called tweets. Tweets are text-based posts of up to 140 characters displayed on the author’s profile page. That’s not really what I’m looking for.  You see, I certainly know what it is, in terms…

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“I Coulda’ Had a V8” – Social Media in the Real World

“I Coulda’ Had a V8” – Social Media in the Real World

It’s been a while since I’ve dealt with the substance of Social Media.  There’s a reason for that.  Mostly its become that which I always said it would: simply a tool in the toolbox of the community developer. So where are we now, really?  We’ve certainly passed the point where Social Media was the next big thing.  While not all the cool kids have moved on, there are signs that even the most ardent NMDBs are tired of the endless…

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