How is Social Networking Affecting Your Brand?

How is Social Networking Affecting Your Brand?

There is a magnification affect in social networking, be it as simple as a forum or through more advanced services like Facebook and MySpace. The word of mouth that might ten years ago have reached 5 or so people about a particular customer experience now can reach hundreds and thousands in the course of a day or so. Witness this post by one of the respected members of the Reel-Time community yesterday at 6pm. In the ensuing twelve hours, it’s…

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Churbuck on the Art of the Make-Good

Churbuck on the Art of the Make-Good

David Churbuck has an excellent piece on his blog today about the art of the make-good. In publishing, when you make an error on an ad, you end up having to “make-good” and that generally comes as free advertising. The ad agencies spend a lot of time looking for make-good fodder. Churbuck: What inspires this post? Can’t say, only to note that I had a fire in my inbox at 6 am involving an online ad appearing next to unclad…

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BostonHerald.com – New Tableless CSS Design

BostonHerald.com – New Tableless CSS Design

Just caught the new version of the BostonHerald.com and I’m thrilled. They’ve got a nice, clean new version of their site up…and it’s using tableless CSS layout! (Read more about tableless css here) Tableless CSS has become the standard for web designers over the past few years, but has lagged behind in newspaper web sites due to their concern that CSS might not make their site accessible to people using pre-IE 5.5 browsers, as well as a raft of other…

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Why We Don’t Outsource Customer Support To Nepal

Why We Don’t Outsource Customer Support To Nepal

Reuters has an interesting bit about Royal Nepal Airlines sacrificing a goat in hopes of fixing technical problems with one of it’s Boeing 757 jet liners, to appease the Hindu Sky God Akash Bharaib.  Think about that the next time you’re redirected to the other side of the world for tech support by your computer vendor so you can talk to “Bob” in Timbuktu.

Alan Mutter on Google News Ap and the Death of the Banner Ad

Alan Mutter on Google News Ap and the Death of the Banner Ad

An absolute tour-de-force post, from a guy who’s been hitting them out of the park all season long…Alan D. Mutter at Reflections of a Newsosaur. Alan takes a look at the Google News licensing of wire service content, and extrapolates that it’s a death knell for the already terminally ill banner ad. You see, newspapers, after they had gotten over their original reticence about Google News, have now come to rely on the added traffic and page views they get…

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AjaxMetrics.com – Worth a look for your Web 2.0 Site

AjaxMetrics.com – Worth a look for your Web 2.0 Site

I’ve been saying (along with the rest of the web world) that Ajax and Flash are breaking our metrics model. Now there’s AjaxMetrics.com which is providing a lightweight app that out to help us (read: it’s probably not going to handle your traffic, New York Times). It’s brought to us by the same guy who brought us CocktaiBuilder.com – a very cool little web 2.0 site in it’s own right. I’m looking forward to giving it a try soon.  If…

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Google News to index Wire Stories

Google News to index Wire Stories

This is a fundamental change in the way Google News works.  They will now be posting wire stories from the Associated Press and others directly, under a licensing agreement. Why is it big?  In the past,  Google posted wire services stories only when the were indexed through a newspaper site or one of the other news sites.  Now they will be getting the content first hand, in real time.  That means they won’t be redirecting readers through a newspaper as…

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New Media Paradigm – Aspen Institute

New Media Paradigm – Aspen Institute

I happened by CSPAN 2 this morning while sipping my first cup of coffee and was treated to one of the best discussions on the New Media Paradigm I’ve heard recently.  The discussion came from their recent conference “FOCAS 2007: Media and Values” which was held on Aug 13-15 and is billed as “Media industry leaders and experts address issues critical to today’s changing digital landscape.” You can view the videos of this in 5 segments here. The panel (for…

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