How is Social Networking Affecting Your Brand?
There is a magnification affect in social networking, be it as simple as a forum or through more advanced services like Facebook and MySpace. The word of mouth that might ten years ago have reached 5 or so people about a particular customer experience now can reach hundreds and thousands in the course of a day or so. Witness this post by one of the respected members of the Reel-Time community yesterday at 6pm. In the ensuing twelve hours, it’s…