Web Metrics – BusinessWeek Misses the Point
Another great bit from Mediapost.com BusinessWeek’s article “Web Numbers – What’s Real?” provokes an interesting discussion. Again we’re asking what is a true measure of web readership. They make several good points, particularly about things like AJAX, which wreck the model for traditional analytics. But they really head down the drain when they get into talking about analytics apps, then make the following statement: