The Web 2.0 Paradox

As readers know, I’ve been testing Twitter.  It’s fun, but for me the jury is still out.

One of the things I’m noticing is the preponderance of New Media Gurus inhabiting Twitter.  And inevitably, many feel the need to constantly evangelize on the issues of Web 2.0.  News flash: if you have to talk in broad terms about Web 2.0, Social Networking or Social Media, you’ve probably already missed the boat.  This is not some abstract concept that is coming down the pipe someday, it’s a trend that’s here.  If you’re a designer or a developer, it is not a trend, it’s a wrench your toolbox to be employed where it fits.  No more and no less.

Let me say that more clearly: the whole social networking thing is an extension of web design and development, not a radical departure from it.  It is an iteration, one more bit to add on and be aware of.  Think of it as a stop on the bus route of development.  This is all an evolutionary step, as will be the *next big thing*.

When I see “new communication tools” like Twitter, I have one standard that I apply.  If the discussion in the tool is mostly about the tool, it is a failed experiment.  I am not currently certain if Twitter has risen above that level of primordial ooze yet.  As John C. Dvorak noted, I don’t really want to know that you’re having a cheese sandwich for lunch…