Fearless Marketing Tactic: Wear A Black Cocktail Dress

Jay Ehret comes through with another awesome post: Fearless Marketing Tactic: Wear A Black Cocktail Dress

The little black dress may work for some, but you’ve got to have the right feature set. I don’t – I tried it and I was laughed out of the bar.

Think about what the real assets of your product are and how to feature them in the best light and you’ll never be far from wrong.

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