Branded Community or Sponsoring Niche Communities
Paul Gillin posted on a topic that I’ve been mulling over for the past few days: Branded Communities. I’ve said it in the past and I will say it again here and now: why would you buy a build a branded community when you can rent one instead? From Gillin’s post: Pssst… is intended to bring fans of General Mills products closer to the company by inviting them into a members-only space where they can receive inside information, get coupons…