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Category: Social Networking

Social Media – Shark Jumping?

Social Media – Shark Jumping?

One of the outcomes of my testing of Twitter lately is that I’ve come to question whether or not Social Media has jumped the shark (props t David Churbuck who tweeted on social media jumping the shark this morning – I initially left the attribution out to save the fall out, but since he linked, no need to save him…) What I am finding is that most of the people I am finding in my general circle on Twitter are…

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The Right Medium for the Message

The Right Medium for the Message

Having used Twitter for a few weeks now I’ve come to the realization that it’s a viable communications means. It’s just that I’d never realized the appropriate messages to fit in that medium, which are short comments or conversations. I think of it as yelling over the cubicle wall at the folks around me. It’s good for a short blast, but any substantial conversation needs to move to a more appropriate communication means, be that a blog, an email, IM,…

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The Media Debate, Part Deux

The Media Debate, Part Deux

To paraphrase, the battle for print publishing is over, the battle for media itself has begun… Several years ago, Leo Laporte predicted that 2007 would be the year of the podcast, and that 2008 would be the year of online video. He was pretty much right on the money. Things have changed for big media in so many fundamental ways. In so many ways the problems facing video providers (formerly known as “television”) are, as with the print publishers, about…

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The Web 2.0 Paradox

The Web 2.0 Paradox

As readers know, I’ve been testing Twitter.  It’s fun, but for me the jury is still out. One of the things I’m noticing is the preponderance of New Media Gurus inhabiting Twitter.  And inevitably, many feel the need to constantly evangelize on the issues of Web 2.0.  News flash: if you have to talk in broad terms about Web 2.0, Social Networking or Social Media, you’ve probably already missed the boat.  This is not some abstract concept that is coming…

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Epic Post – How to Monitor Social Media for Free

Epic Post – How to Monitor Social Media for Free

Okay, we all know that social networks are out there and that we should be making use of them.  But how do you monitor what’s going on in the vast ecosystem of Twitterverses, MySpaceDoms and FacebookVilles? David Churbuck has been doing just that for Lenovo for the past two years and he’s sharing the lessons learned in this post: “Try to Detect It” which I consider a must read for any web marketing pro or business owner/senior manager. Free: yup….

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Thoughts after a week of Twitter

Thoughts after a week of Twitter

After slapping Twitter around for the past year, I thought it was about time for me to shut my mouth and actually try it. So after a week, here are my initial impressions. First off, communications through Twitter are by their nature somewhat superfluous. I’ve really only had one discussion that’s actually meant anything. My impression is that it’s basically the Internet equivalent of the CB Radio. That doesn’t mean it’s a bad thing. The means of communication is totally…

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Niche Social Networking is Networking that Works

Niche Social Networking is Networking that Works

I’ve been saying for over a year that there is a limit to the places I want to network with people, and I’m going to go one step further right now: there are a whole lot of people out there I am not interested in networking with. There, I said it. It’s not that I hate people, it’s just that for the most part I have little interest in the generic style networking that’s offered by Facebook, and in my…

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Chris Anderson on the Long Tail

Chris Anderson on the Long Tail

Wired Editor Chris Anderson discusses the Long Tail. From the video notes: “Everything is measurable now,” said Anderson, comparing charts of sales over time of a hit music album with a niche album. The hit declined steeply, the niche album kept its legs. The “long tail” of innumerable tiny-sellers is populated by old hits as well as new and old niche items. That’s the time dimension. For the first time in history, archives have a business model. Old stuff is…

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Value for the Few

Value for the Few

Mukund Mohan had a great post hitting on the comment by Jason Calacanis: “An absolute idiot with 10-20M users can make a ton of money. So, get to tens of millions of users and forget about money.” Mukund points out that while Linked In has the 10 million users Jason mentions, but it provides very little value to most of the members. I’d even go one further in saying that many of us see it as a total drag. I…

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