I missed this one last week and it’s the kind of post that I think most Social Media wonks will gloss over – “Social Media Scalability, the New ROI Question” from Shel Israel at Global Neighborhood. Scalability is an issue for anyone who introduces something new online and wants to grow. It was true for the pioneers who predate social media like ICQ [LINK], for the Stanford start up team for a search engine called Google. It was true for…
I was listening to This Week in Tech with Leo Laporte yesterday (Twit 171 – The Lemondrop Kid) which featured appearances by Jason Calicanis, Andrew Horowitz, and Geoff Smith. At some point Laporte asked Calacanis about his decision to stop blogging (he hasn’t really stopped, but he has drastically cut back) and Jason said he’d realized that being at the top of the blog food chain, the return on value wasn’t there for him. (I am paraphrasing here, and not directly quoting him.)…
When a project ends, good companies do post-mortems to determine what worked, what didn’t to help them improve institutionally, while identifying possible opportunities created, and mitigating any risks exposed. Great companies do this and they do it in a way that the rest of us can benefit as well. Such is the case of two excellent post Olympics assessments from Lenovo. First off, I’ve got to call attention to Esteban Panzeri’ post “End of Madness Recap” from his blog, “The…
For the past couple months I’ve been devoting a lot of my time to the re-release of http://www.geek.com – the online technology resource and community for technology enthusiasts and professionals. We’ve added a lot of social networking tools, and also done a general wordpress/bbpress upgrade which will allow us to easily take the latest releases in the future. This is important on a couple of levels, first off, this is a site that has over 10 million unique users a month. That…
How Does The Web Define Authority | chrisbrogan.com. A great post that really brings to light a lot of questions about how authority on the web is defined. Personally, when I think of Alexa, I think of the time when I had Reel-time.com readers install the Alexa Toolbar. Even though we were a niche site, we were able to get it into the sub-10,000 list which is a place that no niche site should turn up. So, for the record,…
I wish I could tell you that I never made any of these mistakes, but that just isn’t true. A couple of these items have cost me dearly, and honestly, the first one I have learned not once, but twice. If you’re starting out, this list can save you a lot of trouble in the future. If you’re an experienced blogger, you may find some pain down there: Own your domain – I’ve had lots of calls looking for help…
The Boston Globe this morning “Working the Network” about how employers are and job seekers are using social networking. It prominently features Aaron Strout of Mzinga (on twitter, he’s astrout and definitely worth following – I do…) . The salient point in the article is that we need to be very careful what we put on line now. The article, quoting a recent college grad:
When I started this site in March, after I stopped working with Vario Creative, where I had previously been blogging, I expected that the same traffic building steps that had worked for me before would work here. After 5 months, I can safely say, that’s not the case. You see, when I started blogging at Vario, the important keys to getting readership were Technorati position and getting trackbacks from other sites. In today’s world of sploggers and spammers, the trackback…
We’ve all done it. Try to email something to a friend and Outlook, or whatever mail client we use accidentally selects a different contact to send to. It’s not such a big problem when you’re sending pictures of the baby, or directions to the weekend barbeque, but what happens when you accidentally send sensitive information to the wrong person, like a journalist. The problem is utterly compounded when you give accidentally give access to your information sitting out in the…
(If you didn’t read the first post in this series, you really ought to start here…) We’re moving right along on Cycling.com – and it’s beginning to look like the site now has a pulse! Things improved dramatically after we got our login issue fixed. Here are the basics for the week: 40+ users registered Several new photos added Comments starting to come in 2 new regional cycling groups were created by users The first weeks poll had 65 votes…