Congratulations to my dear friend and CahillDigital.com client Rob Wolf on winning a Nautilus Book Award for his book “Not a Real Enemy.” I am proud to have been a part of the project and thrilled that this book has earned the respect it deserves. It is an epic tale of how his father, Dr. Ervin Wolf escaped from the Nazis, then twice from the Soviets. A truly harrowing tale and absolutely one you should read. You’ll find links to…
Working Remote Done Right…
Let’s face it, the world changed. Since Covid ended, we’re all working differently. Work from Home doesn’t mean you necessarily have to work from home. The truth is you can work from anywhere. Last week, I worked from my Mom’s place in Lititz, PA, and I’ve worked a few times at Wine & Whiskey’s guest house (you do read their blog, don’t you?), even at White Horse Beach in those cute Calico Seahorse Cabins. The thing is, working remote, at…
Unboxing the New WP Gutenberg Editor
Wow, just when I’d thought the way forward in online web publishing was to get rid of “blocks” WordPress brings them back. Not utterly thrilled with that, on first glance, but hey, at least we now we’ve got a better representation of what the content will truly look like when published, before we hit the publish button. (BTW, there’s a good bit from WP on what’s in the Gutenberg Editor here…) When you first use the Gutenberg Editor, you will…
Important Martech Tool – Node-RED – Flow-based programming for the Internet of Things
My article is on VirtualAdClub.com – This is interesting, Node-RED looks easy to use and should give us the ability to do a whole lot of interesting data amalgams that can provide next generation results for our clients. What’s it got to do with MarTech? It provides us an easy, fast way to do data mashups and more. This will be an important tool in your arsenal. Read the article at https://virtualadclub.com/node-red/
Maintenance Plan for Small Business Websites
I just added a post about maintenance plans for small business websites on my business site, CahillDigital.com. If you own a site, you definitely need to read this one. Let me say this clearly: your website is often the first place customers go before they call you. What do you think they do when they see a broken website? They go elsewhere. You invest in your website and you invest in your brand. That means you need to ensure they’re…
The Forgotten Phone Book
How do your customers find you? One of the things I love about my job is getting to know small business owners and finding out how their businesses work. It never ceases to amaze me the interesting niches so many of you have found and the interesting clienteles you serve. When I started in business there were tons of businesses named “AAA Construction”, or “AAAA Window Treatment”. Business owners did this because they wanted to be sure they came up…
New Site: VirtualAdClub.com
Together with Steve Salloway of Davis Advertising, I launched Virtual Ad Club today. The site is an online community for advertising professionals, inspired by the old meatspace group, the Worcester Advertising Club. The site will cover general advertising, account services, martech and media ends of the business, as well anything else that generally fits under the general category of advertising. The site is a WordPress backend, with BBPress forums attached. This is the first time in a while I’ve worked…
Google Will Mark Non-HTTPS Websites as Insecure
Google, the gift that keeps on giving. Like that kid that reminds the teacher she didn’t assign any homework before the long weekend, Google again costs website owners money and wastes their time. So now site owners like me need to migrate a WordPress site from http to https. What are we to do? Google announced some time ago that their Chrome browser would start marking all sites that do not use the https protocol. as insecure this July. Further,…
New Site: CarnivalGlass.com
I haven’t been doing a lot of freelance over the past couple years, but I have just finished a great site called CarnivalGlass.com – a WordPress site with Woocommerce Paypal Adaptive integration. First off, I should explain that Carnival glass is moulded or pressed glass, always with a pattern and always with a shiny, metallic, ‘iridescent’ surface shimmer. It is highly collectible, and is generally broken down into “antique” from around 1900 to the 1950’s and “contemporary” which is anything…
Communications Nightmare
I noticed the other day that rather than becoming easier, corporate communications have become significantly harder. The dream has always been one universal way to contact people and share information that allows everyone who needs it to get it, while maintaining corporate security. Instead of creating this, we’ve ended up with a Tower of Babel in which we are forced to seek out and actively watch numerous applications. For example, on any given day these sites/apps/programs for Corporate Communications The…