The Dour Marketer | Churbuck.com. David nails it. Marketing is changing fast, and it’s all about the ROI. With those markets off 40% from their highs in the fall of 2007, marketers are also feeling very dour right now, and despite feeble exhortations that now is the time to double down and crush the competition, all signs are in place for a major flattening and decline in global marketing programs from advertising to PR. It is an article of faith…
Just when I thought there was a Social Media Review site for everything, Lenovo’s turned the hose back on Social Media itself and launched Discover Social Media – a site with social media reviews of social media sites. The site has been built under the umbrella of the LenovoSocial.com which offers a range of social offerings, some Lenovo specific such as the Lenovo Blogs and Lenovo Forums, and others such as the lenovoVideoLibrary and lenovoPhotoLibrary which are more general in…
Check out the CNN article here… Okay, you’re betting I’m gonna get all snarky on them and tell you how they don’t know what their talking about. Actually, just the opposite, they’ve come up with a very good, very simple guide that is worth passing on to the SN newbies you know. It just might keep them out of hot water in the workplace. Actually they had one bit that I hadn’t really thought of before: Don’t forget others can…
A great post I had to share from Leo Babauta at Write to Done. One of the reasons I was able to draw so many readers to Zen Habits within the first year was that I treated the promotion of Zen Habits as you would any other product — I branded it. Of course, there are other reasons as well — I really focused on creating as useful content as possible, for example — but branding is what really helped Zen Habits take off…
Okay, maybe this isn’t the only flaw of Twitter, but it’s a good one, and I suspect, eminently fixable. The problem is that we’re forced to drink from the fire hose when we look at our main tweet stream. If you follow someone, you get everything they tweet, the good, the bad, the ugly. As I posted the other day, I’m utterly sick of the ceaseless tweeting about politics, much of which would make Josef Goebbels blush. Last night I’m…
Jeremiah Owyang has an interesting piece up entitled “Why ‘Friending’ Will Be Obsolete” and it’s struck a nerve with me. I hate the term friends. It’s misleading and it’s a disservice to the the actual social linkage that’s going on. Let’s face facts, just because I may let you see my Facebook page, it doesn’t mean that your my friend (no slight intended there folks). Similarly, I may not want some people who might be friends or more likely family…
I’ve joined Chris Brogan’s group Dad blog at Dadomatic.com and my first post is up. Dadomatic itself is an interesting effort, as Chris has brought together a very intersting group of dads to cover a range of topics. Personally, I’m looking forward to bringing the voice of the regular down to earth dad. Anyone can tell you that while I may try my hardest, I’m no Super Dad. This post actually starts off by attacking the myth of…
We hear a lot of prognostication from the consultants about how business can benefit from social networking, but not as much when it comes to actual businesses that are using it. Jeff Bennett, COO of Namemedia, Inc. blogs on this topic and gives real examples of how we’re (Disclosure: I’m a Senior Software Engineer at NameMedia) using social networking within out company. Businesses need to foster enhanced methods for employees to communicate. Lotus Notes was the standard for early collaboration,…
As the election cycle proceeds, I’ve noticed that the level of monologue in supposed discussions has increased to a fever pitch. Take Twitter for example; it seems the chatter is now 20% political. The problem is, I never signed up to listen to what everyone’s political viewpoint is. I know, I can simply unfollow everyone that’s into political discourse for the moment, but the truth is I like some of the other stuff they have to say. Too bad I…
I’ve had a glimpse into the future of home video and it surprisingly comes from a device I already owned, the Sony Playstation 3 (and it works on the XBox 360 as well, but I haven’t tested). By downloading and installing a small app to my windows machine, I am now able to access online content from Hulu.com, CBS.com, Youtube.com, ESPN.com and soon, CNN.com and Netflix. The software is PlayOn! which is currently available as a 60 day beta trial,…