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Category: Social Networking

MediaPost Gets It Wrong – “What Social Media Can Learn From Email Marketing”

MediaPost Gets It Wrong – “What Social Media Can Learn From Email Marketing”

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It’s hard to be taken seriously when you don’t even get the terms straight.  The title of the article and its main premise should of course be “What Social Media MARKETING Can Learn from Email MARKETING.”  Very clearly when Stephanie Miller says “Social media pulls the marketer off the brand pedestal and drags her into the throes of the messy, wild, unpredictable community” she is talking about marketing, not building Social Media.   It’s one thing when a clueless social…

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Social Media, Social (Media) Marketing and Where the Difference Lies…

Social Media, Social (Media) Marketing and Where the Difference Lies…

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I’ve finally put my finger on what it is that’s been chaffing my britches about the new found popularity of Social Media; that is most people are using the wrong term.  They’re not talking about Social Media, they’re talking about  Social Media Marketing. I’m sure a lot of you are saying the same thing right now: “What the heck gives this bozo the right to define what is and what is not Social Media?” Let me answer that for you….

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Google Social Toolbar

Google Social Toolbar

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I’m ready to vent here.  Are we, as community builders, becoming so lazy that we don’t want to take the time to build in the social media features we want for our sites, the way we want them?  Do we really need to have Google package them up and provide them for us, the way they want them? Two days ago, Google announced they were releasing the Google Social Toolbar, which is really a misnomer, as it isn’t really a…

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Monetize This…

Monetize This…

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As our economic downturn continues, it’s become very apparent that the buzzword for the year is going to be Monetize.  That means just about anything we’re doing (as web developers, designers, community managers, etc.) is going to be expected to pick up the yoke and plow the fields from the start.  That’s a lot to ask in a field like social media and social networking where the 800 lb. gorilla, Facebook, has just entered it’s 5th year, with 110 million…

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Facebook Privacy Settings – a Must Read for Facebook Users

Facebook Privacy Settings – a Must Read for Facebook Users

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The Unofficial Facebook Blog brings us a post that all Facebook users should read “10 Privacy Settings Every Facebook User Should Know.”  It’ll help you navigate the proper settings for your Facebook account and help you to find a way to show your work compatriots one level of info, while showing your personal friends another.  It’ll also allow you to friend your family members without worrying they’ll be reading about all your antics with your friends (Hint, hint, hint –…

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The DeFacto Contact Hubs

The DeFacto Contact Hubs

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It’s probably not news to most of you that we have defacto places we go to contact people;  Facebook for the personal and LinkedIn for the professional.  Over the past could years, LinkedIn was a pretty active place for me, even though I found it to basically be a spot to hang your resume online and not much more. Facebook was generally a wasteland for me.  I’m a bit older, and from my generation, it seemed the only folks I…

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Branded Community or Sponsoring Niche Communities

Branded Community or Sponsoring Niche Communities

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Paul Gillin posted on a topic that I’ve been mulling over for the past few days: Branded Communities.  I’ve said it in the past and I will say it again here and now: why would you buy a build a branded community when you can rent one instead? From Gillin’s post: Pssst… is intended to bring fans of General Mills products closer to the company by inviting them into a members-only space where they can receive inside information, get coupons…

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New Journalism in Action – Using Twitter as a Photoblog with the Iphone

New Journalism in Action – Using Twitter as a Photoblog with the Iphone

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The idea: to run a live Tweet stream from the varied events of the Sutton, Ma Chain of Lights, a celebration that happens at many different locations thoughout the town and its villages.  I used my Iphone with the Twitterlator Application that lets me post pictures direct to Twitter with pictures that I take on my phone uploaded right at that moment.  The tweets all contain the hashtag #suttoncol – short for Sutton Chain of Lights which make them searchable…

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Experiments in New Journalism – Live Tweeting the Sutton Chain of Lights Festival

Experiments in New Journalism – Live Tweeting the Sutton Chain of Lights Festival

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I’ll be live tweeting today from the various events of the Sutton Chain of Lights celebration, in Sutton, Massachusetts.  You can find my tweets at http://www.twitter.com/mncahill or by searching in Twitter for the #suttoncol hash tag.   My tweets throughout the day will include pictures of the event via my Iphone, and later today I’ll up load a photo gallery of the pictures.  If your out and about in Sutton, I encourage you to tweet using the same hashtag and…

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PC Magazine To Kill Print Version

PC Magazine To Kill Print Version

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PC Magazine announced last week that their January issue would be the last issue they actually print, from then on, they’re a web-only publication. From The New York Times:   It is the latest of several magazine publishers to drop a print edition, as advertising plummets and the cost of printing a paper version rises. “The viability for us to continue to publish in print just isn’t there anymore,” Jason Young, chief executive of Ziff Davis, said in an interview….

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