It’s hard to be taken seriously when you don’t even get the terms straight.  The title of the article and its main premise should of course be “What Social Media MARKETING Can Learn from Email MARKETING.”  Very clearly when Stephanie Miller says “Social media pulls the marketer off the brand pedestal and drags her into the throes of the messy, wild, unpredictable community” she is talking about marketing, not building Social Media.  

It’s one thing when a clueless social media wannabe makes the mistake on Twitter, but MediaPost is supposed to be a bastion of journalism online.

(Do you need Social Media defined properly for you:  see my post from earlier in the week.)