Another Post on the NameMedia Launches

Tom Willmot of EdgeDesigns, one of our team lead developers posts on the launches of www.hotcars.com and www.dreamwheels.com last week. He succinctly sums up the niche social networks for those not familiar:

A niche social network is simply a social network aimed squarely at a niche interest, be it wine or geeks. You take the classic social network components: user profiles, friends lists, user messaging, forums and groups; and then you tailor the experience towards your intended niche. Throw in expert articles, regularly updated content and a strong multimedia element and there you have it.

Read it all here.

(Note: I am a senior developer with NameMedia, and worked on these projects)

Launches this week…

I’ve had a couple sites go live this week – first, some niche websites with NameMedia, Hotcars.com and Dreamwheels.com as well as Cats.com (I didn’t work as much on that one, it was in the hands of the talented Matt Busby and David Rodal).  These come on the tails of the launches on March 1 of Biking.com, Cycling.com, Boating.com, Yachting.com and Mommy.com.  I was lucky enough to work with Eugene Bernstein, Tom Willmot, Joe Hoyle, Peter Kuhn and Neema Dhakal on these sites, with designs by Dave Dellovo and Erik Stern.  A tremendous team!

The important thing to note on all of these sites is the application of so many facets of Web 2.0 to niche sites.  These are tightly woven niche communities that include all the things you’d expect, like friends lists, groups, internal messaging, blogs, forums, comments, and so very much more.  But it’s not a cookie cutter approach – we’ve looked at the communities we’re serving and attempted to provide the features that particular group needs.  On Mommy.com, there is an online baby book.  Or on Cats.com, we’ve come up with a means of dealing with the big internet question: how do I tell an expert from a loud mouthed rookie online, since the value of their advice is so vastly different.

On Hotcars.com and Dreamwheels you’ll see a major change to the forums setup.  It’s fully integrated with the rest of the system, and we’ve added features like the ability to link to youtube videos, etc.

There’s a lot more to come here, but for now, I think we’ve made a great start.

Additionally, I was able to launch PowerUpGeneratorService.com which has been on hold for several months (this one is not a NameMedia project).  It has an integrated project/product gallery and a homepage that is rotating between their major service/product offerings.  If you need a generator, no matter the size, PowerUpGeneratorService.com is the place for you!