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Category: marketing

Making Pulling Teeth Fun

Making Pulling Teeth Fun

My kids are Webkinz addicts, plain and simple. For those of you who don’t have kids, or have been living under a rock for the past two years, Webkinz are little plush toys which come with a code attached to them so you can go online to the Webkinz site and register the pet adoption, then you can play online with your toy.  If you have mulitples, they can play together. Basically, they’ve created a kids version of “Second Life”…

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Unintended Consequences

Unintended Consequences

From Tom Willmot via Twitter and the Telegraph.co.uk OGC Unveils Logo to Red Faces It cost £14,000 to create, but clearly no-one at the smart London design outfit that came up with the new logo for HM Treasury thought to turn it on its side. The logo, for the Office of Government Commerce, was intended to signify a bold commitment to the body’s aim of “improving value for money by driving up standards and capability in procurement”. Instead, it has…

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Epic Post – How to Monitor Social Media for Free

Epic Post – How to Monitor Social Media for Free

Okay, we all know that social networks are out there and that we should be making use of them.  But how do you monitor what’s going on in the vast ecosystem of Twitterverses, MySpaceDoms and FacebookVilles? David Churbuck has been doing just that for Lenovo for the past two years and he’s sharing the lessons learned in this post: “Try to Detect It” which I consider a must read for any web marketing pro or business owner/senior manager. Free: yup….

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Blog Aggregation

Blog Aggregation

David Churbuck posts this morning on Blog Aggregation. We both did a blog aggregation project over at Reel-Time.com in 2003 which, as he notes, was well ahead of the curve (and probably the need). He’s got some excellent points, but I have a few things to add. The idea of a blog is something that many of us don’t fully understand. It’s basically an online journal that was designed to allow users without server level access to maintain their own…

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Chris Anderson on the Long Tail

Chris Anderson on the Long Tail

Wired Editor Chris Anderson discusses the Long Tail. From the video notes: “Everything is measurable now,” said Anderson, comparing charts of sales over time of a hit music album with a niche album. The hit declined steeply, the niche album kept its legs. The “long tail” of innumerable tiny-sellers is populated by old hits as well as new and old niche items. That’s the time dimension. For the first time in history, archives have a business model. Old stuff is…

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Another Post on the NameMedia Launches

Another Post on the NameMedia Launches

Tom Willmot of EdgeDesigns, one of our team lead developers posts on the launches of www.hotcars.com and www.dreamwheels.com last week. He succinctly sums up the niche social networks for those not familiar: A niche social network is simply a social network aimed squarely at a niche interest, be it wine or geeks. You take the classic social network components: user profiles, friends lists, user messaging, forums and groups; and then you tailor the experience towards your intended niche. Throw in…

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Apple Wields the Power

Apple Wields the Power

Like almost every one of you, I get a regular “Apple Software Update” due to my ITunes installation. I got a little surprise today when the Apple update said it had Safari ready to install.  Safari?  On my PC?  What’s next, dogs and cats living together in peace and harmony? Normally, I’d start off railing about this.  I hate it when software update functions, which I generally consider intrusive and unnecessary, try to install software other than that which they…

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