Write to Done: Branding 101: How to Promote Your Blog Like the Big Guys Do
A great post I had to share from Leo Babauta at Write to Done. One of the reasons I was able to draw so many readers to Zen Habits within the first year was that I treated the promotion of Zen Habits as you would any other product — I branded it. Of course, there are other reasons as well — I really focused on creating as useful content as possible, for example — but branding is what really helped Zen Habits take off…