Mark Ramsey’s got a great interview on his blog, with audio, featuring Richard Laermer, author of “Punk Marketing: Get Off Your Ass and Join the Revolution” From the interview: Richard, what led you to “Punk Marketing”? We asked why it is that everybody we know in marketing is unhappy. Well, maybe it’s because they’re just doing what they’re told to do rather than what works. So we put together this book which is a manifesto on everything you should be…
Think big – just because you know there’s only two of you in your company doesn’t mean the world needs to know. Don’t put off good ideas – it’s too easy to say “I’m too busy, I’ll get to it tomorrow.” If it’s a good idea and it’s going to have a positive business impact, find the time. (Read Mary Schmidt’s post on this here…) Keep your focus, Pt. 1 – don’t get distracted by mixing personal stuff with business,…
Forbes.com has a tremendous article today entitled “Condemned To Google Hell” and it’s a must read for any business owner who’s got a website. For those of us that rely on the web, it’s the stuff that keeps us awake at night. The article relates the story of Skyfacet.com, an online diamond seller who for reason or reasons unknown was relegated to the little known “supplemental index”. Overnight hits via the search engine dried up and they lost hundreds of…
Okay, I’m not a huge fan of M&M’s but I have got to hand it to them for launching their own custom imprint stuff and doing it over the web. I’ll be keeping them in mind for any trade show stuff or hand out swag in the future. http://www.mymms.com/business/
We’ve just finished with a couple major engagements, and are waiting for a couple others to crank up. Rather than spend time whipping the roses into shape, we’re going to offer a special on starter websites. If you need a simple site (or for that matter, a complex one) email us and we’ll send you the details on the special. Custom Design Basic Search Engine Optimization Contact Form Analytics package Now’s a great time to see the difference a great…
My nephew visited yesterday and mentioned he’s begun his job search, after his Army sting post WPI. He’s looking for a position in Civil Engineering. After a tour in the Land o’Sand, I’d say he’s pretty much ready for anything. This got me thinking. We hear so much about “I support our troops” but I haven’t heard that translated to “hire a vet.” Are we forgetting those who’ve sacrificed for our country? I hope not. In the case of my nephew, why…
I was going through the traffic stats for the blog yesterday, which is always an enlightening experience. The #4 content page was /blog/index.php?tag=small+farm+animals – which is the link for all content tagged with “Small Farm Animals.” I can only hope that’s because it’s spring and all the parents out there are looking for petting zoos. Either that or the readership around here is even wierder than I suspected. If this blog was owned by Clear Channel, we’d now be contemplating…
Col. Bruce Hampton and the boys performing “Ike Stubblefield” in a music video directed by Nestor Rivera Jr. I was really hoping to post “Lima” – one of my all time favorite dance tunes, but alas, the only video was a black screen with virtually unlistenable audio.
Yech…I’m looking into the design of a directory style site, and I really want to improve the user experience using Ajax. I hate the idea of asking users to drill down through a sea of links to get their reward. Instinct tells me that we’ve got to change the user experience to make the site the success that it ought to be. Sounds great? Sure, how can you go wrong by improving user experience? Therein lies the trap. There’s a…
Mary Schmidt has an excellent post that really gets to the heart of the small business website posts that had posted back and forth between Maureen Rogers and myself two weeks ago. So, instead of going to yet another “networking” flat rubber chicken dinner – where you see the same people over and over (none of whom have ever given you any business or referrals) – think about budgeting – say – five hours a week to learning, building and implementing…