All Things Cahill

Maureen Rogers had a great post on OpinionatedMarketers.com (okay, that’s a candidate for a standing head) in which she states that B2B Tech buyers want more content from us.  They love to read, and I think she’s right there.  She cites Knowledge Storm’s “Connecting Through Content” (free download after onerous registration).  From that article: This study shows that 61% of technology buyers look for different kinds of information at various points in the buying cycle.  They want content that directly…

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An interesting post on Slashdot.com notes that the USDA is considering changing their rules on what may and may not be considered “chocolate” in the US.  The US Food and Drug Administration is considering redefining ‘chocolate’ to allow substitution of vegetable oil ($0.70/lb.) for cocoa butter ($2.30/lb.), and whey protein for dry whole milk. There are already standard terms to differentiate these products from chocolate, such as ‘chocolatey’ and ‘chocolate-flavored.’ For my part, I’ll say that my version of what…

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In a major opus post, David Churbuck has given us an outstanding explanation of coastal beach erosion processes, in light of last weeks storm on Cape Cod.  Most of us forget that Cape Cod is simply a sandbar, subject to change at the whims of the hydrologic processes.  Sand moves in a predictable path along a beach — this is the “littoral drift” — sand doesn’t come into a beach perpindicularly, washing straight back out, but it moves, drawing from…

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In one of those amazing “They still don’t get it” moments, Nexpo, the tradeshow for the newspaper industry put up a blog, then forgot to do anything with it.  So their tradeshow is ongoing, but no one has posted to their blog since the first post in March. Even worse, instead of using one of the free out of the box packages, they’ve obviously designed their own blogging package in Coldfusion (does anyone really see that as a viable platform…

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Joe Bonamassa from December of 2005 with 12 year old LD Miller on harmonica. From Joe’s Bio: Born in upstate New York, Joe Bonamassa started playing guitar, on a short-scale Chiquita, at the age of four. By seven he had graduated to a full-scale model and a year later, he was playing the blues like a veteran. Says Bonamassa, “My father was a guitar dealer and player, so guitars were always around the house and part of my life. They were…

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I recently did something I rarely do; I didn’t pull the trigger on a project.  It was a corporate blog, and even though it was up and the software was running fine, I decided against going live.  My reasons were fairly simple.  I felt that the level of commitment to the project wasn’t there, that I was the only one really interested, and I don’t really speak for the company.  If you need to hear what I have to say,…

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In by far the best post I’ve read about the Google acquisition of DoubleClick, David Churbuck explains both where banner ads had failed, and how Google may revitalize them.  This is a must read for any publisher, print or online, and for all who advertise online.  The only bit I think is missing is the potential link between Google’s Pay Per Action and the banner ad, which will represent a quantum shift in thinking for the online advertising.

After our accident last week, I asked Vario customer Dr. Lou Stylos of Chelmsford, MA to give us a quick 411 on what to do if our kids (or anyone) have a similar emergency.  You see, one of the shocking things to me was the number of people who heard my story and said “I wouldn’t know what to do…”  Well, now you do.  I suggest printing this and taping it inside a kitchen cabinet next to your other medical…

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In their largest acquisition to date, Google bought Doubleclick, the purveyor of big media online ads.  Rumors had pegged Doubleclick being the target of Microsoft, so at the very least this was a take away play. If anyone thought that Google wasn’t serious about controlling online advertising, they’re sure to be convinced now.  For publishers, this will be an interesting play, as Google will most probably at some point start to make use of their Pay Per Action model in…

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David Churbuck posted about these guys earlier in the week.  Nice…