Judah Phillips on Non-Transactional Web Analytics
My favorite web analytics soothsayer, Judah Phllips is blogging at WebAnalyticsDemystified.com – *how cool is that*! And even better he’s got a great post from a presentation he delivered at the ClickZ Conference entitled “Non-Transactional Web Analytics: A Methodology I presented at a cool ClickZ Conference”.
His post presents a “simple” model for doing web analytics for non-transactional (ie. non-ecommerce) sites. Basically, it’s a rich list of the seven steps involved in true analysis. Great info even if you don’t often step into the analytics engine room to shovel coal. A quick sample:
His list is well worth taking the time to dissect and understand. Check it out here…
2 thoughts on “Judah Phillips on Non-Transactional Web Analytics”
Thanks for the kind words. They mean a lot coming from one of the world’s first bloggers (with the data to prove it) and an Internet pioneer who can code in his sleep. 8^)
Can and *has* coded in his sleep…;-)
I’l always excited to see great content pop up on the internet. And where else can I get great Traffic Analysis info?