I just read an article from Sappiens by Robert A. Kelly entitled “Managers: Better Take PR Seriously” and it got me thinking.
The premise is basically that PR is all about perception. Most people when dealing with PR think tactically, while quality PR is generated strategically.
Journalists and columnists will tell you: when you don’t have anything for your column, the bastion of last resort is the Top Ten List. Kim Gordon’s list is at least a good catch up for the small business that might not have been paying attention for the last year or so. Check the full list out on Entrepeneur.com – here are the headers:
My initial reaction was (typically) negative, but after rereading, I think some business owners who don’t follow marketing all the time would do well to read it. My advice is for you to definitely start paying attention to local search – make sure you’re coming up appropriately! Many of us don’t use the phone book except as a last ditch effort anymore.
Don’t know when, don’t know where…almost 8 minutes of Neil…
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It must have been some bad catnip…from the Daily Mail…
Brazilian Cassia Aparecida de Souza, 18, says three of the cat’s six offspring, which were born three months after Mimi mated with a neighbour’s dog, have canine traits.
Only in Brazil man, only in Brazil…
Marketwire notes that today is the 100th anniversary of the Press Release, which they attribute to Ivy Lee in 1906. Yawn…
They do make note that today’s press releases don’t need to be limited to 400 words and carry the following advice:
Mary Schmidt takes KFC to task on their new logo. And it’s also the first logo visible from space!
I’ve previously written about KFC’s slimmer, trimmer “hip” logo But that’s not all! The KFC marketing juggernaut just keeps rolling along! You can now see the dead white guy from space. And, this sells more chicken how? Is E.T. coming to visit? Do aliens like chicken?
What could I possibly add to that? They’re definitely in the running for boneheaded marketing ploy of the year, and this is a year with stiff competition from the likes of Edelmann.
David Churbuck (I know, I’m citing him often, but he’s that good) posted about the NYT article entitled “How to Make Your Web Site Sing for You“ – which comes down to the following:
Build a bad-looking small-business site filled with poorly written text, and your potential customers will go away. Build one that is attractive, compelling and clever, but crucial design mistakes will still guarantee that few people will know that the site exists.
I was reading OpinionatedMarketers this morning and read an interesting post about popup ads on broadband interenet connections at Marriott Hotels, and how annoying it is to pay for the priveledge of seeing intrusive ads. Then this little bit crossed my desk and I got to thinking.
In Google’s perfect world, cellphones would be free for those users who would be willing to watch ads on their devices. In an interview with Reuters, Google CEO Eric Schmidt said that cell phone price subsidies should increase in tandem with the amount of advertising delivered over cellular networks. “Your mobile phone should be free,” Schmidt said to Reuters. “It just makes sense that subsidies should increase.”
Now, I’m cheap, and to boot I just broke my cellphone, yet somehow I just don’t see myself watching ads so I can have the honor of calling in my order at the Chinese restaurant. Really…
As valid today as it was when it was meant to drive a stake through the heart of semantic web in 2001. Read it here…
You and me are engaged in the incredibly serious business of creating information. Here in the Info-Ivory-Tower, we understand the importance of creating and maintaining excellent metadata for our information.
But info-civilians are remarkably cavalier about their information. Your clueless aunt sends you email with no subject line, half the pages on Geocities are called “Please title this page” and your boss stores all of his files on his desktop with helpful titles like “UNTITLED.DOC.”
Read it all. Really…
David Churbuck had a great post about the NYT article on Web 3.0
A direct link to John Markoff’s NYT piece here…
It seems like deja vu all over again to me.
I remember in 2000 as the bubble was starting to burst it seemed everyone had a “semantic search” or “contextual keywording” solution in the works. Brilliant “artificial intelligence” applications that were going to change the way the web worked, that would do it better, faster and more accurately than any lowly subeditor. There were the truly amazing feats of powerpoint and the equally evocative product evangelists pitching truly smart apps and 3d semantic search modelers, that now seem more like early tag clouds than anything else. Companies like Autonomy, Metatagger and a slew of others I’ve forgotten offered promises that would surely transform the net with their utterly brilliant algorithms written by their CEO, who they always mentioned in hushed tones *might* be the smartest person they’ve ever met.