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Tag: new marketing

Post Olympics Reviews from Lenovo

Post Olympics Reviews from Lenovo

When a project ends, good companies do post-mortems to determine what worked, what didn’t to help them improve institutionally, while identifying possible opportunities created, and mitigating any risks exposed. Great companies do this and they do it in a way that the rest of us can benefit as well.  Such is the case of two excellent post Olympics assessments from Lenovo. First off, I’ve got to call attention to Esteban Panzeri’ post “End of Madness Recap” from his blog, “The…

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Harvard Business Review Criticizes “Long Tail”

Harvard Business Review Criticizes “Long Tail”

Yup, apparently the fine folks at the Harvard Business Review have been looking, and the mantra of web marketing, “The Long Tail” apparently may be long, but it’s also very flat, almost impossible to monetize and it smells really bad (okay, maybe it doesn’t actually smell…). The patterns that emerge in my research suggest that we won’t soon leave what Anderson calls “the water cooler era.” These patterns are far from new: They were described by William McPhee in the…

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