Niche Social Networking is Networking that Works

Niche Social Networking with Mark CahillI’ve been saying for over a year that there is a limit to the places I want to network with people, and I’m going to go one step further right now: there are a whole lot of people out there I am not interested in networking with.

There, I said it. It’s not that I hate people, it’s just that for the most part I have little interest in the generic style networking that’s offered by Facebook, and in my estimation, it’s lesser brethren, LinkedIn and MySpace. Call me a snob, but I’d like to have something in common with the folks I’m going to network with, and frankly I’d like to have that commonality reach a little deeper than computer ownership and a willingness to share banality over the web.

The shine if off the first round of Social Networking, and it’s not going to come back. I’m not the only one who’s realized it either. You see, Social Networking for Social Networkings sake is a waste of time. The truth is, it’s a tool that as web developers we should be deploying where appropriate.

I believe that ’08 is going to see the rise of niche social networking. A place were the tenets of social networking find real traction in niche spaces, by users who share that common thread, be it cycling, classic cars, fly fishing, whatever.

While Twittering still doesn’t make much sense to me, I can see that it would make a whole bunch of sense when I’m networked with my fly fishing buddies (like “I’m on a blitz of blues at Sagamore Beach right now” ). Online user groups make total sense to me when it’s applied to a classic car group, but an online group of people who simply live within 40 miles of me makes no sense if I’m not interested in dating (and I’m not). Think about it.

Niche Social Networking is like hanging out at your fishing club, while Mass Social Networking is like hanging out in a bus terminal – the two are totally different experiences.

I’ve been working with niche communities since 1995 – niche social networking is a winner.

More Reading: Gary Andrews