Value for the Few

Mukund Mohan had a great post hitting on the comment by Jason Calacanis:

“An absolute idiot with 10-20M users can make a ton of money. So, get to tens of millions of users and forget about money.”

Mukund points out that while Linked In has the 10 million users Jason mentions, but it provides very little value to most of the members. I’d even go one further in saying that many of us see it as a total drag.

I get a ton of updates, link requests etc. mainly from people I haven’t worked with in years, knew peripherally, or flat out wouldn’t consider working with ever again. In other words, I have very low grade contacts coming in through LinkedIn, yet I still have to deal with the incoming message traffic. Do I link to this one, etc. Why? Mainly out of fear that at some point I’ll look like a snob if I stop.

The best way to describe the feeling I get is to liken it to the jet fighter pilot from the Korean War. In the rush to the jet age, the techies tried to cram every possible device into the cockpit for him to use. The pilots quickly found that the best thing was go get up in the air and turn most of the blackboxes off, simply because they were a distraction from the main mission – not getting shot out of the sky and ending up digging a flaming crater in the ground.

But apparently Calacanis was really talking about Twitter – the darling of the tech set. Another on of those services that serves as proof of your “I get it” status. I’ve railed on it for over a year: I don’t want everyone in the world following my every move…

The truth may be that I just don’t get it. But the nice thing is that I don’t have to. There are enough means to communicate and to “join the discussion” out there that I’m free to choose the ones that work for me. And I have enough chatter in my life that I don’t need to add to the signal to noise ration by having you send up constant updates on what you’re doing every minute. Granted, I wish you well in it, but I don’t need to know that you’re getting your back waxed, or eating a Knish or any of that.

David Churbuck posted his stats for the past month on Twitter. I can’t help but think that most of the communication going on is marketeer to marketeer – not a whole lot of direct customer contact is going on there.

As Sgt. Joe Friday used to say, “Just the facts, M’am.”

(Update: after pounding on Twitter, I decided to actually give it a try. You can see my tweets in the sidebar. I’m mncahill – follow me and I will lead you to banality…welcome to my life…)