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Category: Online Advertising

The (Malevolent) Genius of Google Adsense

The (Malevolent) Genius of Google Adsense

When I started blogging at this site, I threw in a Google Adsense ad basically to fill up a column.  That was a year ago.  Today, on a whim, I decided to check out my earnings.  As you’d probably expect, I have about enough in the account to buy an 18 pack of domestic beer.   Luckily, I like domestic beer. So I figured, I might as well take the payout.  Why leave it with Google? They had an answer…

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Churbuck on Questioning Ad Networks

Churbuck on Questioning Ad Networks

Read his post here… A quick taste: The question comes down to Long Tail economics in a mass audience world. How can a small, but strong “niche” site, get paid for its pageviews without assuming the massive cost structure of its own salesforce and ad ops team? How can a mass site move its unsold remainder inventory without devaluing itself? Egads, the truth shall walk up and punch you in the kidneys… I’m on the bandwagon, once you start running…

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