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Author: Mark Cahill

Social Media Community Building 101 – The Team

Social Media Community Building 101 – The Team

So you’ve got the basics set, having a general plan ready to go (you did read the first article in this series, right?).  Now it’s time to nail down another important aspect of your little project: the community team.  Again, we’re going to have some choices to make, and each one comes with it’s own set of baggage. Partner – give up equity in your project and pay the team member with an ownership stake.  This helps to properly motivate…

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Skype Moves Into 1st

Skype Moves Into 1st

Om Malik reports this morning that Skype is now the largest long distance phone company.  That’s a huge stat when you consider that Skype wasn’t even a blip on the radar a few years ago, and flat out didn’t exist a decade ago. We’ve come a long way.  Remember when you got calls from MCI, Sprint and the rest almost every day?  Remember the incredible bills when your kid called American Samoa or Rangoon?   Telecom was one of those…

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The Dark Heart of Social Media Marketing

The Dark Heart of Social Media Marketing

Over the past few days, I’ve seen several of the A-listers on Twitter tweeting directly to the airlines themselves about problems they were having with flights. Sounds like a neat use of Social Media? Not hardly, when you look at it closer… You see, in the first case, the A-lister in question turned up late for a flight, which happened to be overbooked. So this A-lister came up without a seat, along with something like 8 other people. Immediately the…

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Social Media Community Building 101 – The Starting Points

Social Media Community Building 101 – The Starting Points

(This is part 2 of an on going series of posts on Social Media.  If you didn’t see my first post, in which I define Social Media is, I emplore you to start there  now.  All the posts in this series will be tagged “Social Media 101” so you can find them easily.) Starting a new community is a fairly daunting task. In this post, I’ll point you to some initial steps that will help you along your way towards…

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Spring is in the Air…

Spring is in the Air…

And unfortunately, in New England, that generally means that the snow has melted enough for all the dead stuff it was covering to start festering, with the smell of decomposition hanging in the air like a thick Gloucester fog. The annual migration of the cops has brought them back to their speed trap haunts, with thoughts of revenue enhancement on their minds, the precursor to their yearly feeding frenzy at the summer construction detail grounds. The cruelest days, those that…

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Major Site Update – Splitcoaststampers.com

Major Site Update – Splitcoaststampers.com

Yesterday we updated the Splitcoaststampers.com site, the absolute best site on the net for Rubber Stamping and Card Making,  with to the latest version of vBulletin, added a left column and did a whole bunch of system integration throughout the site. The project took approximately 4 months to complete, with tremendous work by Scott Bigelow, a great backend engineer and hardware guy, and Daven Nolta, the site manager, who kept us on track and on target for the community needs….

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