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Category: Online Media

Social Media – Participation Rates Much Lower Than We Thought…

Social Media – Participation Rates Much Lower Than We Thought…

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Jeremiah Owyang from Forrester has a great post up entitled ” Why Some Don’t Need to Join the Conversation“. The basic premise is that even though social media has been so very hot in the past year or two, actual participation by users remains at a relatively low percentage of overall visitors. To prove my point, let’s start with data: In most markets, (even youth) there are no bars that span 100% for creators. In fact, 18-24 year olds in…

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Media Deathwatch: Tampa Tribune

Media Deathwatch: Tampa Tribune

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Jessica DaSilva posted last week right after the Tampa Tribune Editor in Chief Janet Coats announced a major round of layoffs, and their embarkation for a trip in an entirely new direction: Then she dropped the reality bomb: “People need to stop looking at TBO.com as an add on to The Tampa Tribune,” she said. “The truth is that The Tampa Tribune is an add on to TBO.” (Bold added for effect) The questions from much of the newsroom apparently…

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Twitter, FriendFeed and Overexposure of the Personal Brand

Twitter, FriendFeed and Overexposure of the Personal Brand

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I’ve said it before, but this post especially requires that I state it clearly again: I am a New England Yankee. That means that I possibly have a heightened sense of propriety and generally would consider a lot of things marketing-wise as crossing the line that some of you might not have a problem with. I’m noticing lately that a lot of marketing types are spending a lot of time on micro-blogging tools such as Twitter, FriendFeed (the new darling),…

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Reel-Time.com Acquired By NameMedia

Reel-Time.com Acquired By NameMedia

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In what has become an utterly bizarre turn of the tables, NameMedia Inc. has bought Reel-time.com – the site I have been working with since 1995 or 1996 as managing editor, head geek and general do-what-needs-to-be-done guy, is now owned by my current employer. It’s a great thing for Thorne Sparkman, who is now able to repay the investors in the site. David Churbuck (he blogs on this story here)  and I had been almost completely disengaged and had no…

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Newspaper Deathwatch: OC Register Tests Outsourcing Editing to India

Newspaper Deathwatch: OC Register Tests Outsourcing Editing to India

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When Reuters did this 6 years ago, we all laughed at them. “Want curry with that?” Now respected American daily The Orange County Register has begun a test using a New Delhi firm for editing tasks. From BusinessWeek: Orange County Register Communications Inc. will begin a one-month trial with Mindworks Global Media at the end of June, said John Fabris, a deputy editor at the Register. Mindworks’ Web site says the company is based outside New Delhi and provides “high-quality…

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The Shine is off Social Networking

The Shine is off Social Networking

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Say it ain’t so, Joe! Over the past few weeks, it’s begun to look like Social Networking, the current darling of the conference and consultant set, might have jumped the shark.  I personally would peg the exact point where it went careening off track as the day that Waste Management (the guys that probably run your local honey truck) opened their own social networking site. But it goes far beyond that.  Earlier this week Om Malik wrote a very interesting…

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The Newspaper Decline – The Side We Don’t See

The Newspaper Decline – The Side We Don’t See

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We’re generally quite happy to say it’s the online revolution that’s killing print media. Sure, it’s had it’s effect, but the truth is that there’s (as there generally is with all things) more to the story. You see the downturn for print also came at a time when big print publishers (aka “newspapers”) were starting to get a whole lot more information to deal with. They had invested in systems that allowed them to get into some very extensive data…

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Thoughts after a week of Twitter

Thoughts after a week of Twitter

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After slapping Twitter around for the past year, I thought it was about time for me to shut my mouth and actually try it. So after a week, here are my initial impressions. First off, communications through Twitter are by their nature somewhat superfluous. I’ve really only had one discussion that’s actually meant anything. My impression is that it’s basically the Internet equivalent of the CB Radio. That doesn’t mean it’s a bad thing. The means of communication is totally…

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Niche Social Networking is Networking that Works

Niche Social Networking is Networking that Works

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I’ve been saying for over a year that there is a limit to the places I want to network with people, and I’m going to go one step further right now: there are a whole lot of people out there I am not interested in networking with. There, I said it. It’s not that I hate people, it’s just that for the most part I have little interest in the generic style networking that’s offered by Facebook, and in my…

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Media Bias is Us

Media Bias is Us

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Read the following statement: The media is utterly biased.  Obviously biased sources like (choose one: Fox News | The New York Times) spout a constant stream of propaganda from (choose one: the dastardly Republicans | the evil Democrats | our Alien Overlords) which is meant to deceive us from the truth. The problem we face today is that the way in which we get our news is fundementally changing.   Instead of getting a cross section of the news that someone…

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