Personal Branding Reviled…Oops…Revisited
The rumination du jour on the Twitterverse is Personal Branding. Endless links to blog posts about how to pimp your personal brand, monetize it or sell it to the highest bidder seem to appear by the minute. Today, I tweet: Personal Branding is an artificial edifice that is antithetical to the transparency and authenticity expected in Social Media Marketing. That’s it. You pimp the brand you, and you’re going against all that we seem to say is important in Social…