Friday Music Video – Susan Tedeschi
Performing Wait for Me on Austin City Limits – excellent quality…
Why You Want to Use YouTube for Marketing
Check out this Whole Foods Video – it’s incredible to think of the ground they manage to cover, plus it’s probably being used on the in store tv network as well. This via Brand Autopsy (there’s a lot more on the Whole Foods Brand in that post as well…) On a different bent … Whole Foods Market began podcasting last year and now they are video blogging. SECRET INGREDIENT is the name of their vlog and it’s a well-produced show worthy…
Supermarket 2.0
An incredible bit of work encapsulating the Web 2.0 experience. Picked up via Francois at Emergence Marketing.
Managing the Vertical Challenge Online
I had an interesting meeting yesterday. The customer was a large, very successful contractor who services multiple niches, as well as the general construction market. The challenge they presented, which I give them tremendous credit for identifying, is that they need to focus on their niche verticals, without sacrificing the market as a whole. The solution most companies would come up with would be akin to this bit Seth Godin posted last week. Sigh…(and sorry to lift your picture Seth – I…
John Bell on Crowdsourcing
John Bell of Ogilvy PR writes in his Digital Influence Mapping Project Blog on the subject of crowd sourcing, an idea I’ve been watching for sometime.� Basically, he cites two sites, Cambrianhouse.com and Sitepoint.com (disclosure: I have been a Sitepoint member for approximately 7 years, but never have participated in crowd sourcing).� Recently sites like Helium have started to apply similar principles to content generation. Crowd sourcing, (in John’s post he offers his own definition which is less restrictive and…
Don’t Leave Them Guessing
I was standing in front of a local establishment Saturday with a couple friends and noticed a car with a nice looking sign painted on the side. It had the company name, then the owner’s name, with the words “Independent Distributor” under it, and a phone number. So I asked my friends, “What’s wrong with that sign?” They looked at it for a second and they all laughed. You see, the car sign gave you no idea what the person…
Friday Music Video – Dead Kennedys
In honor of events of the past week, hmmm…what’s an appropriate tune?
Free At Last – Laid Off
Almost 7 years to the day I started with Atex I was laid off. Not a big deal, but I’ll admit it’s hard to leave the people you’ve worked and suffered with over nearly a decade without a bit of remorse. This means that I’m finally free to speak. Long time readers of the Blog have probably noticed that details about who the heck I am have been obscured, as I always feared that my corporate overlords would find it…
New Service – Google Analytics
Vario customers will soon begin receiving some interesting emails – monthly scheduled traffic reports from our Google Analytics for all customer sites. These reports provide a wealth of information. If you would like to change the frequency of the report you recieve, just let us know. These reports will be provided free of charge. If you want help in interpreting the numbers for your site, let us know and we’ll be glad to schedule a meeting to review.
Turn Your Website Upside Down
Seth Godin has a great post in which he makes the following point: You don’t need one home page. You need a hundred or a thousand. And they’re all just as important. Bingo! If you’ve got your website set up properly, then every page is an entry page, and that page is probably highlighting a particular specialty, product, etc. The page is properly optimized for the search engines, hence you’ve got the holy grail: customers who want that particular product…