Let’s face it, most business websites could use a little love. Make that a lot of love. Honestly, it’s rare for me to find a site that really speaks to me, that encourages me to do any more than simply read what I want and leave, generally to never return. It’s the human side that’s missing for me. The day of the static website is over; done, finito, all she wrote. Static websites remind me of the dark old days…
From Sinbad’s Summer Jam – year unknown (but semi-recent)
I had a wonderful post I spent about an hour on this am and it disappered when I clicked the publish button. I’ll try to recreate it over lunch…
John Whiteside has a great post today on OpinionatedMarketers.com in which cites OMStrategy.com saying that while traffic is nice, it’s conversion rates that we should be watching. Here’s a great example: The OM Strategy piece gives a simple set of examples; on one extreme, there’s a site with 1,000 visitors, a 1% conversion rate, and $1,500 of revenue. On the other extreme is a site with half the traffic but a 3% conversion rate and $2,250 of revenue (on the same hypothetical…
Sam Whitmore at MediaSurvey (a paid registration site, and a Vario customer…) broke the news yesterday that IDG (Vario also has done several projects for IDG companies) would stop publishing the print version of Infoworld Magazine. InfoWorld will announce on Monday that it is discontinuing its print edition, sources tell SWMS. There may be other aspects to the reported announcements. David Churbuck notes on his blog that: “…it’s not a big surprise, nor, does it mean anything especially dire or…
This one’s in high rotation on Madison’s Ipod – Grace Potter and the Nocturnals, at Lowell, MA last year doing “Belladonna” – This makes Grace the first artist to appear twice in Friday Music Videos here at Radio Free Vario…
(Note – if you haven’t read about the Google Pay Per Action advertising program, go to this post and read about it first…) I’ve got my publisher hat on here. Let me ask this question: why should I as a publisher be responsible for the effecacy of your campaign? Think about it, if I buy a car because it has an air bag in it, I can’t refuse to pay for the car until such time as the air bag…
Forget about parsing RSS feeds, etc. The Anchorage Daily News has assigned David Hulen, reporter and editor to amass all the news an Alaskan (or Anchoragean) would want. A similar experiment is underway in other locations as well. Read about it at Etaoin Shrdlu. My experience is that they’re right on the money – nothing beats a good editor parsing and assembling news. Keep an eye on this one folks…it’s called Alaska Newsreader. (Comments trivia: Who among you can tell…
Google quietly announced the new pay per action ads. Pay-per-action advertising is a new pricing model that allows you to pay only for completed actions that you define, such as a lead, a sale, or a pageview, after a user has clicked on your ad on a publisher’s site. You’ll define an action, set up conversion tracking, and create ads that publishers in the Google content network can then choose to place in new ad units on their site. I’m…
Little things you can do to get big results Sometimes it’s the little things that make the difference. For the small contractor, the little things can be the deciding factor between marketing (and sales) success. Let’s take a look at a few things you can (and should) do to improve customer perception and get more work. The key differentiator for the small contractor is professionalism. You need to embrace professionalism in all that you do. The little things, like keeping…