John Whiteside has a great post today on OpinionatedMarketers.com in which cites OMStrategy.com saying that while traffic is nice, it’s conversion rates that we should be watching. Here’s a great example:
The OM Strategy piece gives a simple set of examples; on one extreme, there’s a site with 1,000 visitors, a 1% conversion rate, and $1,500 of revenue. On the other extreme is a site with half the traffic but a 3% conversion rate and $2,250 of revenue (on the same hypothetical $150 average order).
Read the full post here.