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Category: Web 2.0

Social Media – Participation Rates Much Lower Than We Thought…

Social Media – Participation Rates Much Lower Than We Thought…

Jeremiah Owyang from Forrester has a great post up entitled ” Why Some Don’t Need to Join the Conversation“. The basic premise is that even though social media has been so very hot in the past year or two, actual participation by users remains at a relatively low percentage of overall visitors. To prove my point, let’s start with data: In most markets, (even youth) there are no bars that span 100% for creators. In fact, 18-24 year olds in…

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Twitter, FriendFeed and Overexposure of the Personal Brand

Twitter, FriendFeed and Overexposure of the Personal Brand

I’ve said it before, but this post especially requires that I state it clearly again: I am a New England Yankee. That means that I possibly have a heightened sense of propriety and generally would consider a lot of things marketing-wise as crossing the line that some of you might not have a problem with. I’m noticing lately that a lot of marketing types are spending a lot of time on micro-blogging tools such as Twitter, FriendFeed (the new darling),…

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Reel-Time.com Acquired By NameMedia

Reel-Time.com Acquired By NameMedia

In what has become an utterly bizarre turn of the tables, NameMedia Inc. has bought Reel-time.com – the site I have been working with since 1995 or 1996 as managing editor, head geek and general do-what-needs-to-be-done guy, is now owned by my current employer. It’s a great thing for Thorne Sparkman, who is now able to repay the investors in the site. David Churbuck (he blogs on this story here)  and I had been almost completely disengaged and had no…

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The Shine is off Social Networking

The Shine is off Social Networking

Say it ain’t so, Joe! Over the past few weeks, it’s begun to look like Social Networking, the current darling of the conference and consultant set, might have jumped the shark.  I personally would peg the exact point where it went careening off track as the day that Waste Management (the guys that probably run your local honey truck) opened their own social networking site. But it goes far beyond that.  Earlier this week Om Malik wrote a very interesting…

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Revisiting the Implied Responsibility of Comms Providers

Revisiting the Implied Responsibility of Comms Providers

Regarding my post yesterday about the Implied Responsibility of Comms Providers, two things happened over night that bear mentioning. Twitter again was down for a couple hours starting at 4pm EDT, or so. Users were a lot less charitable in their comments. I really think they’re at stage 2 in the matrix I provided, but I’ve seen the first signs that they’re moving from step 2 to step 3, which is a very bad thing for Twitter. Jeremiah Owyang tweeted…

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The Implied Responsibility of Communications Providers

The Implied Responsibility of Communications Providers

Okay, I promise to go Twitter free next week, but for now, an interesting observation… Yesterday, Twitter went down for about 3 hours. The general experience provoked a few thoughts. Firstly, I thought of the Twitter addicted, jonesing at their keyboards, hitting refresh endlessly in a forlorn hope the service will return. But then I thought more on the idea of what happens when your communication means becomes a part of peoples lives.  I’ve been here before, since the Reel-Time.com…

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Social Media – Shark Jumping?

Social Media – Shark Jumping?

One of the outcomes of my testing of Twitter lately is that I’ve come to question whether or not Social Media has jumped the shark (props t David Churbuck who tweeted on social media jumping the shark this morning – I initially left the attribution out to save the fall out, but since he linked, no need to save him…) What I am finding is that most of the people I am finding in my general circle on Twitter are…

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The Right Medium for the Message

The Right Medium for the Message

Having used Twitter for a few weeks now I’ve come to the realization that it’s a viable communications means. It’s just that I’d never realized the appropriate messages to fit in that medium, which are short comments or conversations. I think of it as yelling over the cubicle wall at the folks around me. It’s good for a short blast, but any substantial conversation needs to move to a more appropriate communication means, be that a blog, an email, IM,…

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The Media Debate, Part Deux

The Media Debate, Part Deux

To paraphrase, the battle for print publishing is over, the battle for media itself has begun… Several years ago, Leo Laporte predicted that 2007 would be the year of the podcast, and that 2008 would be the year of online video. He was pretty much right on the money. Things have changed for big media in so many fundamental ways. In so many ways the problems facing video providers (formerly known as “television”) are, as with the print publishers, about…

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