Little Focus Group of Horrors – Tales from the Dark Side of Marketing
(The names have been changed to protect the innocent.) Over the past couple months an enterprise software vendor has been running a series of blind focus groups designed to ascertain what the market view of their products really is. They’ve gone the full monty on it, with one way glass mirrors, professional moderators, and have worked with a truly representative cross section of consumers, not just their own customers. Prior to the focus group, this company considered themselves top in…