I recently rolled out the http://www.powerupgeneratorservice.com site and in reviewing the initial search results are very interesting. To begin with, some background.
Power Up Generator’s previous site was a single page, which hadn’t been optimized at all. They didn’t every turn up #1 when you searched on their own name.
My initial survey of the site brought forward a problem for search optimization: they do business across New England. Yet no one searches for “new england” when they look for generator service, parts, sales, etc. They search for the state.
So I was faced really with the chore of optimizing not for a single base keyword set, but 7 variants of that set. Here’s how I answered the challenge:
- The pages were handcoded using php and tableless css design to minimize the code on the page. This provides a better keyword density, which is the first and most important thing.
- I made full use of the metatags, title and description to echo the important keywords.
- H1, H2, bold text are your friends. These identifiers are how search engines find important text, such as your keywords.
- Image alt tags – by all means they should describe the photo, but they can also be used to restate your keywords. Instead of “Foobartronics HK236 Johnson Rod” you use “Foobartronics HK236 Johnson Rod – My prime keyword here Products.”
That’s pretty much it. I always load a Google Sitemap and load the site in Google Webmaster Tools, then set up a Google Alert for anyone linking to the site. Then it’s a matter of watching your analytics package and fine tuning.
Not sure it can work? Check this result less than 2 weeks after site go live…
Then try replacing Vermont with any other New England state.