Harvard Business Review Criticizes “Long Tail”
Yup, apparently the fine folks at the Harvard Business Review have been looking, and the mantra of web marketing, “The Long Tail” apparently may be long, but it’s also very flat, almost impossible to monetize and it smells really bad (okay, maybe it doesn’t actually smell…). The patterns that emerge in my research suggest that we won’t soon leave what Anderson calls “the water cooler era.” These patterns are far from new: They were described by William McPhee in the…