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Post Olympics Reviews from Lenovo

Post Olympics Reviews from Lenovo

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When a project ends, good companies do post-mortems to determine what worked, what didn’t to help them improve institutionally, while identifying possible opportunities created, and mitigating any risks exposed. Great companies do this and they do it in a way that the rest of us can benefit as well.  Such is the case of two excellent post Olympics assessments from Lenovo. First off, I’ve got to call attention to Esteban Panzeri’ post “End of Madness Recap” from his blog, “The…

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The Worm Turns for Big Media

The Worm Turns for Big Media

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There have been two big events in the media world in the past couple days, and to some extent, I think both have gone largely unnoticed.  The first is that the 2008 Olympics have become a real social media event, such to the extent that it’s been written about almost as much as Misty May’s tattoo or Michael Phelp’s speedo.  From the NY Times (pointer via Churbuck.com) article by David Carr: “On Friday, NBC spent the day trying to plug…

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Epic Post – How to Monitor Social Media for Free

Epic Post – How to Monitor Social Media for Free

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Okay, we all know that social networks are out there and that we should be making use of them.  But how do you monitor what’s going on in the vast ecosystem of Twitterverses, MySpaceDoms and FacebookVilles? David Churbuck has been doing just that for Lenovo for the past two years and he’s sharing the lessons learned in this post: “Try to Detect It” which I consider a must read for any web marketing pro or business owner/senior manager. Free: yup….

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