The Big Blogging Secret – Linkbaiting

I was listening to This Week in Tech with Leo Laporte yesterday (Twit 171 – The Lemondrop Kid) which featured appearances by Jason CalicanisAndrew Horowitz, and Geoff Smith.  At some point Laporte asked Calacanis about his decision to stop blogging (he hasn’t really stopped, but he has drastically cut back) and Jason said he’d realized that being at the top of the blog food chain, the return on value wasn’t there for him.  (I am paraphrasing here, and not directly quoting him.)

The problem is attributed to linkbaiting (from wikipedia):

Link bait is any content or feature within a website that somehow baits viewers to place links to it from other websites. Matt Cutts defines link bait as anything “interesting enough to catch people’s attention.”[5] Link bait can be an extremely powerful form of marketing as it is viral in nature.

For Calacanis, it became such a huge time waster, he had even posted “Linkbaiting Rules” in April of 2007. From his post: Continue reading “The Big Blogging Secret – Linkbaiting”