Media Ethics and Political Affiliations

Watching the Twitter streams of the newly minted gurus of Social Media, I’m often surprised by how little many of the experts actually know about traditional media. In fact, I’m surprised by how many of us actually have bought the “journalistic ethics” and “media bias” lines we see so often.

One of the giants of the Social Media, who I’m not gonna call out here, the other day expressed dismay that the Boston Globe had made an endorsement of Senator Barack Obama for President.  Actually, I’d say we ought to express dismay, as a long time reader of the Boston Globe, that they hadn’t endorsed him before the  convention, as there was never any doubt as to which direction they’d swing.

Bruce Carlson covers the issue wonderfully with his podcast “My History Can Beat Up Your Politics” in the episode entitled “Objectivity in the Media (Re-Run)“:

If the fact that Greeley ran for congress while being an editor seems shocking, it was not so at the time. His rival Raymond was the chairman of the republican national committee and ran Lincoln’s re-eleciton, all while remaining editor of the NY Times. Later in the century both names associated with tabloid journalism -Pulitizer and Hearst would both serve in congress at different times, with Hearst also running for New York governor and new york city mayors, both realizing they had more power in ink than in office as one vote of hundreds.

The reality here is that we really didn’t see a lot of “journalistic ethics” in the pre-Watergate era.  Prior to the Woodward and Bernstein days, the newspapers really walked a line in which they simply didn’t want to be called out by the competition for having published a story that was incorrect.  Editors actually cared about taking the time to get things right.

In some ways we’re surprised today to think of the New York Times as a mouthpiece for the Democratic party or that perhaps the Washington Times is carrying water for the Republicans. We shouldn’t be, the media has almost always been associated directly with the political parties.

How Technorati Gave Away Their Special Sauce

I used to use Technorati to find compelling blog posts to share and comments.  It was rather convenient to be able to go to one spot and find out what people were saying in blogs around the globe and to easily search.  One of the most compelling features, for me, was that it was an application designed with blogs only in mind.

This morning I was looking a set of compelling blog posts on the anniversary of 9/11.  So I fired up my Google Chrome browser and headed over to Techorati.  Strangely, the homepage was infested with non-blog newsources such as, time,com, etc.  The ration of mainstream media to blog posts on the homepage was around 3 to 1, with blogs drawing the short stick.

So I did a search on my topic, and once again, tons of mainstream media results, although they were at least clearly identified, once again my results bore lots of topics from big media.

Part of the problem is that lots of big media is now using blogs as a part of the content strategy.  The New York Times is blogging using WordPress MU and many other papers and news channels are as well.  Hence they get submitted along with the rest of the unwashed masses.  And since they’re big media with big readership, they jump to the top of the authority heap. Authority is one of the measures that Technorati uses to rate your blog – in my case, an authority of 9, which used to be 40+ when I blogged at Vario, and a rating of 705,000 or so, vs. the Vario rating somewhere under 100,000k when I was active there.

I guess blogging has come to the big time and media’s realized it finally.  I just wonder if there’s going to be any room for the rest of us when all is said and done.


Technorati. Old Tools Don’t Die. They Gather Dust.  – Global Neighbourhoods

What’s wrong with Technorati – Neville Hobson

Technorati and Me – Thornley Fallis