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Tag: media gurus

Why Most Online Communities Fail…

Why Most Online Communities Fail…

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David Churbuck linked to the Ben Worthen story in the WSJ yesterday entitled “Why Most Online Communities Fail“.  David points out that a simple typo from a Deloitte powerpoint managed the ruin the story and deflect the discussion from the matter at hand to a moot discussion on percentages. 1. Going out with the claim that 60% of businesses invest over $1 million in online communities thanks to a Deloitte typo that should have stated 6% is not a great…

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The Web 2.0 Paradox

The Web 2.0 Paradox

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As readers know, I’ve been testing Twitter.  It’s fun, but for me the jury is still out. One of the things I’m noticing is the preponderance of New Media Gurus inhabiting Twitter.  And inevitably, many feel the need to constantly evangelize on the issues of Web 2.0.  News flash: if you have to talk in broad terms about Web 2.0, Social Networking or Social Media, you’ve probably already missed the boat.  This is not some abstract concept that is coming…

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