The Advent of the Micro-Celebrity
Welcome to our brave new world…it is a place in which style triumphs substance, and appearance supercedes truth. A place where the personal myths we create become truth, and are rechristened as “personal branding.” We are in the age of the micro-celebrity. The era in which we don’t need to be fully rounded individuals, where simply being the “thought leader”, guru or expert in a certain online niche is enough. Warhol was right, we indeed will all have our 15…