Browsed by
Tag: Online Advertising

Churbuck on Questioning Ad Networks

Churbuck on Questioning Ad Networks

Read his post here… A quick taste: The question comes down to Long Tail economics in a mass audience world. How can a small, but strong “niche” site, get paid for its pageviews without assuming the massive cost structure of its own salesforce and ad ops team? How can a mass site move its unsold remainder inventory without devaluing itself? Egads, the truth shall walk up and punch you in the kidneys… I’m on the bandwagon, once you start running…

Read More Read More