Churbuck on Questioning Ad Networks
Read his post here… A quick taste: The question comes down to Long Tail economics in a mass audience world. How can a small, but strong “niche” site, get paid for its pageviews without assuming the massive cost structure of its own salesforce and ad ops team? How can a mass site move its unsold remainder inventory without devaluing itself? Egads, the truth shall walk up and punch you in the kidneys… I’m on the bandwagon, once you start running…