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Tag: online community development

One is the Loneliest Number…Community Building 101

One is the Loneliest Number…Community Building 101

Technically, building a community platform is easy: you just get a fist full of developers, hand them a spec, give them a blank server and turn them loose.  At some point in the not so distant future you have your new community site ready for testing.   Soon there after, you’re ready to welcome the real users. The problem is, you quickly find, even if you’ve got a premium domain, that the world isn’t sitting around waiting for you to open…

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Why Most Online Communities Fail…

Why Most Online Communities Fail…

David Churbuck linked to the Ben Worthen story in the WSJ yesterday entitled “Why Most Online Communities Fail“.  David points out that a simple typo from a Deloitte powerpoint managed the ruin the story and deflect the discussion from the matter at hand to a moot discussion on percentages. 1. Going out with the claim that 60% of businesses invest over $1 million in online communities thanks to a Deloitte typo that should have stated 6% is not a great…

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