Why Most Online Communities Fail…
David Churbuck linked to the Ben Worthen story in the WSJ yesterday entitled “Why Most Online Communities Fail“. David points out that a simple typo from a Deloitte powerpoint managed the ruin the story and deflect the discussion from the matter at hand to a moot discussion on percentages. 1. Going out with the claim that 60% of businesses invest over $1 million in online communities thanks to a Deloitte typo that should have stated 6% is not a great…