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Shel Israel on Social Media Scalability

Shel Israel on Social Media Scalability

I missed this one last week and it’s the kind of post that I think most Social Media wonks will gloss over – “Social Media Scalability, the New ROI Question” from Shel Israel at Global Neighborhood. Scalability is an issue for anyone who introduces something new online and wants to grow. It was true for the pioneers who predate social media like ICQ [LINK], for the Stanford start up team for a search engine called Google. It was true for…

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