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Social Media, Social (Media) Marketing and Where the Difference Lies…

Social Media, Social (Media) Marketing and Where the Difference Lies…

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I’ve finally put my finger on what it is that’s been chaffing my britches about the new found popularity of Social Media; that is most people are using the wrong term.  They’re not talking about Social Media, they’re talking about  Social Media Marketing. I’m sure a lot of you are saying the same thing right now: “What the heck gives this bozo the right to define what is and what is not Social Media?” Let me answer that for you….

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A Great Big Social Media Bubble

A Great Big Social Media Bubble

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Over the past couple weeks we’re seeing a lot of folks coming around to the view I express last year:  The thing that calls it all into question for me is the number of people who are generally ex-online marketing folks now using strange titles like “Social Media User Guru” or something equally ludicrous. It reminds me of a networking group I once attended that turned out to be a room full of sales people, each hoping to sell something,…

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Jeff Bennett: How Businesses Can Benefit From Social Networking

Jeff Bennett: How Businesses Can Benefit From Social Networking

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We hear a lot of prognostication from the consultants about how business can benefit from social networking, but not as much when it comes to actual businesses that are using it.  Jeff Bennett, COO of Namemedia, Inc. blogs on this topic and gives real examples of how we’re (Disclosure: I’m a Senior Software Engineer at NameMedia) using social networking within out company. Businesses need to foster enhanced methods for employees to communicate. Lotus Notes was the standard for early collaboration,…

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Social Media and Politics – All Lips, No Ears

Social Media and Politics – All Lips, No Ears

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As the election cycle proceeds, I’ve noticed that the level of monologue in supposed discussions has increased to a fever pitch.  Take Twitter for example; it seems the chatter is now 20% political.  The problem is, I never signed up to listen to what everyone’s political viewpoint is. I know, I can simply unfollow everyone that’s into political discourse for the moment, but the truth is I like some of the other stuff they have to say.  Too bad I…

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One is the Loneliest Number…Community Building 101

One is the Loneliest Number…Community Building 101

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Technically, building a community platform is easy: you just get a fist full of developers, hand them a spec, give them a blank server and turn them loose.  At some point in the not so distant future you have your new community site ready for testing.   Soon there after, you’re ready to welcome the real users. The problem is, you quickly find, even if you’ve got a premium domain, that the world isn’t sitting around waiting for you to open…

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Social Media – Participation Rates Much Lower Than We Thought…

Social Media – Participation Rates Much Lower Than We Thought…

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Jeremiah Owyang from Forrester has a great post up entitled ” Why Some Don’t Need to Join the Conversation“. The basic premise is that even though social media has been so very hot in the past year or two, actual participation by users remains at a relatively low percentage of overall visitors. To prove my point, let’s start with data: In most markets, (even youth) there are no bars that span 100% for creators. In fact, 18-24 year olds in…

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Reel-Time.com Acquired By NameMedia

Reel-Time.com Acquired By NameMedia

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In what has become an utterly bizarre turn of the tables, NameMedia Inc. has bought Reel-time.com – the site I have been working with since 1995 or 1996 as managing editor, head geek and general do-what-needs-to-be-done guy, is now owned by my current employer. It’s a great thing for Thorne Sparkman, who is now able to repay the investors in the site. David Churbuck (he blogs on this story here)  and I had been almost completely disengaged and had no…

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The Implied Responsibility of Communications Providers

The Implied Responsibility of Communications Providers

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Okay, I promise to go Twitter free next week, but for now, an interesting observation… Yesterday, Twitter went down for about 3 hours. The general experience provoked a few thoughts. Firstly, I thought of the Twitter addicted, jonesing at their keyboards, hitting refresh endlessly in a forlorn hope the service will return. But then I thought more on the idea of what happens when your communication means becomes a part of peoples lives.  I’ve been here before, since the Reel-Time.com…

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Another Post on the NameMedia Launches

Another Post on the NameMedia Launches

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Tom Willmot of EdgeDesigns, one of our team lead developers posts on the launches of www.hotcars.com and www.dreamwheels.com last week. He succinctly sums up the niche social networks for those not familiar: A niche social network is simply a social network aimed squarely at a niche interest, be it wine or geeks. You take the classic social network components: user profiles, friends lists, user messaging, forums and groups; and then you tailor the experience towards your intended niche. Throw in…

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Launches this week…

Launches this week…

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I’ve had a couple sites go live this week – first, some niche websites with NameMedia, Hotcars.com and Dreamwheels.com as well as Cats.com (I didn’t work as much on that one, it was in the hands of the talented Matt Busby and David Rodal).  These come on the tails of the launches on March 1 of Biking.com, Cycling.com, Boating.com, Yachting.com and Mommy.com.  I was lucky enough to work with Eugene Bernstein, Tom Willmot, Joe Hoyle, Peter Kuhn and Neema Dhakal…

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