I’ve finally put my finger on what it is that’s been chaffing my britches about the new found popularity of Social Media; that is most people are using the wrong term. They’re not talking about…
Over the past couple weeks we’re seeing a lot of folks coming around to the view I express last year:
The thing that calls it all into question for me is the number of people who are generally ex-online marketing folks now using strange titles like “Social Media User Guru” or something equally ludicrous. It reminds me of a networking group I once attended that turned out to be a room full of sales people, each hoping to sell something, and none realizing there weren’t any real customers there.
As the astute Esteban Glas points out here, both Robert Scoble and Joel Mark Whitt decry that which Witt calls “Social Media Incest”. As I have said many times before: when the when the communication in the medium is mostly about the medium, the medium has failed.
We hear a lot of prognostication from the consultants about how business can benefit from social networking, but not as much when it comes to actual businesses that are using it. Jeff Bennett, COO of…
As the election cycle proceeds, I’ve noticed that the level of monologue in supposed discussions has increased to a fever pitch. Take Twitter for example; it seems the chatter is now 20% political. The problem…
Technically, building a community platform is easy: you just get a fist full of developers, hand them a spec, give them a blank server and turn them loose. At some point in the not so…
Jeremiah Owyang from Forrester has a great post up entitled ” Why Some Don’t Need to Join the Conversation“. The basic premise is that even though social media has been so very hot in the…
In what has become an utterly bizarre turn of the tables, NameMedia Inc. has bought Reel-time.com – the site I have been working with since 1995 or 1996 as managing editor, head geek and general…
Okay, I promise to go Twitter free next week, but for now, an interesting observation… Yesterday, Twitter went down for about 3 hours. The general experience provoked a few thoughts. Firstly, I thought of the…
Tom Willmot of EdgeDesigns, one of our team lead developers posts on the launches of www.hotcars.com and www.dreamwheels.com last week. He succinctly sums up the niche social networks for those not familiar: A niche social…
I’ve had a couple sites go live this week – first, some niche websites with NameMedia, Hotcars.com and Dreamwheels.com as well as Cats.com (I didn’t work as much on that one, it was in the…