I missed this one last week and it’s the kind of post that I think most Social Media wonks will gloss over – “Social Media Scalability, the New ROI Question” from Shel Israel at Global Neighborhood.
Scalability is an issue for anyone who introduces something new online and wants to grow. It was true for the pioneers who predate social media like ICQ [LINK], for the Stanford start up team for a search engine called Google. It was true for the college project that is now Facebook and so on. The technology that you start with may not be right for large scale. The people that begin it may not be the right people to run it on a large scale. The costs you start with may not fill the petty cash box a year hence.