Journalists and columnists will tell you: when you don’t have anything for your column, the bastion of last resort is the Top Ten List.  Kim Gordon’s list is at least a good catch up for the small business that might not have been paying attention for the last year or so.  Check the full list out on Entrepeneur.com – here are the headers:

1. College Grads
2. Affluent Working Women
3. Asian Population Growth
4. Word-of-Mouth
5. Yellow Pages
6. Simultaneous Media Use
7. Newspapers
8. Web Conferencing
9. Online Research
10. Local Search

My initial reaction was (typically) negative, but after rereading, I think some business owners who don’t follow marketing all the time would do well to read it.  My advice is for you to definitely start paying attention to local search – make sure you’re coming up appropriately!  Many of us don’t use the phone book except as a last ditch effort anymore.