Mary Schmidt: Stupid Brand Tricks

Mary Schmidt takes KFC to task on their new logo. And it’s also the first logo visible from space!

KFC Logo from spaceI’ve previously written about KFC’s slimmer, trimmer “hip” logo But that’s not all! The KFC marketing juggernaut just keeps rolling along! You can now see the dead white guy from space. And, this sells more chicken how? Is E.T. coming to visit? Do aliens like chicken?

What could I possibly add to that? They’re definitely in the running for boneheaded marketing ploy of the year, and this is a year with stiff competition from the likes of Edelmann.

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